Freddie’s Flowers – a sustainable, flexible, fabulous home delivery service

I love fresh flowers but wow they can be expensive or, in the case of supermarkets, rather dull and not very good quality. This is why I’ve been a subscriber to Freddie’s Flowers for some time now and I’m extremely happy with the service they offer.

Freddie's Flowers - a sustainable, flexible, fabulous home delivery service


Freddie was born into a family of florists and with the surname ‘Garland’ he was destined to work with flowers. His parents owned a flower shop in Pimlico London. Thanks to their help, he bought a milk float, some cardboard boxes, a tent and lots of flowers… Freddie’s humble beginning is the stuff of dreams. But Freddie had a vision only natural-born entrepreneurs have and that was to expand the business, someday even becoming the Abel & Cole (the fruit & veg home delivery company) of flowers and that’s just what Freddie’s Flowers has become having, to date, delivered 3 million boxes across the UK.

I love flowers, and want to share the joy of flowers with everyone. That’s why each week I pick the very freshest, most seasonal flowers to create beautiful arrangements for our members.” FREDDIE

Freddie's Flowers - a sustainable, flexible, fabulous home delivery service


The basic idea is so easy. You sign up through their website and set up your online account. Once you have an account, it’s really easy to manage the online calendar and opt-out of any weeks you don’t want flowers. You have total control over your account, plus you can cancel at any time (though you won’t want to!)

Very early every Tuesday morning (in my area though delivery days vary dependent on where you live), a box arrives with a fresh bunch of flowers, a step by step arranging guide (for someone like me who is not a natural ‘Constance Spry’ this is so valuable) and flower food.

Each week Freddie chooses the unusual seasonal stems that you won’t see anywhere else and puts together a beautiful bunch for you to arrange at home. This way they’re all cut to order, with no middleman, so you get more flowers and they’re all super fresh.

Freddie’s Flowers’ packaging is completely biodegradable, the business is certified carbon neutral and their flowers are grown to order to avoid waste.

You can also watch Freddie’s YouTube videos where he arranges ‘This Week’s Delivery’. Here is an example:

The even better news is that the flowers last for over one week and some even last two, so I have two vases of flowers going at all times. Each week costs £25 with free delivery.

SPECIAL OFFER 50% off your first two boxes at Freddie’s Flowers when you use code FLOWERLOVE50 START TODAY

T&C: Offer can be used once per customer/household. Offer is available for new customers only

When you receive your first flowers you also get a welcome booklet, with some of Freddie’s top flower care & arranging tips:

Freddie’s Top Tips for Flower Arranging

  • Keep vases of flowers away from fruit bowl.
  • Give stems room to breath in the vase.
  • Remove all foliage below water level.
  • Clean vases well before use.
  • Use room temperature water – hot or cold water uses flowers’ energy.
  • Keep vases away from draughts.
  • Change water every 3 days and if possible use a food sachet supplement (Freddie supplies 2 with each delivery).
  • Cut stems with sharp secateurs at a steep angle.
  • Don’t let dogs drink old flower water.
  • Choose right shape and style vase so flowers unfurl.
Freddie's Flowers - a sustainable, flexible, fabulous home delivery service

I look forward to my Tuesday delivery and love opening the box to find out what I have been sent each week. Flowers can bring so much joy and beauty to a home. The flowers are so fresh that each day, as they open, the arrangement looks different. Freddie’s Flowers is such a great service and as it’s totally flexible, why not try them out.

Have a read of Northern Male’s Gardening Tips: click HERE.

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1 year ago

I had Freddies Flowers for about a year but in the end the quality and condition of the flowers wasn’t good and the same varieties were repeated ad infinitum.

Sarah Wild
Sarah Wild
1 year ago

Freddies Flowers has been my luxury for about 4 years. I only have a delivery about every three weeks as the flowers last so well as they are mainly grown in UK. During December I have flowers every week as they have been spectacular, and are my Christmas decorations.