If you are a a regular reader of A&G (and we hope you are!) you’ll know that, every now and again, we like to take a look to see what lies behind various fashion labels. John Lewis stocks its own fashion brand labels but they’re not the easiest to find on their website, so I thought I’d give you the lowdown as they are brands that are perfect for us older women.
John Lewis & Partners Not the snappiest of names perhaps but this brand was launched two years ago and offers us “a new style philosophy.” It’s lauded as new destination for bold and intelligent clothing… wardrobe foundations that are easy for everyone to wear, regardless of aesthetic or age.” Every item has been carefully designed in-house with an emphasis on clean lines and easy silhouettes – from neutral camels to popping pinks. From the impeccable trousers to beautifully crafted coats, and in sizes 8 to 20.
Cashmere Crew Neck Cardigan in Dark Yellow £89
Kin Launched in 2013, this was John Lewis’ first ever lifestyle brand. It concentrates on modern, stylish pieces that you can get some sort of longevity from. Lots of loose, less-is-more oversized silhouette styling here…
Slouch Hobo Bag £59
Smock Dress £79
AND/OR Created in collaboration with American denim experts Calvin Rucker, the collection has a laid-back LA lifestyle feel. You’ll find well-cut basics and separates that are easy, informal, and ageless.
Modern Rarity is an accessible take on modern luxury. Founded in 2016, the name of the brand reflects the individual and timeless design of every piece. ‘We wanted to create something that felt precious – that’s where the “rarity” part came from,’ explains Iain Ewing, Partner & Head of Design, Womenswear and Accessories. ‘We wanted something people could buy, keep, and wear again and again. It’s a modern range and a modern way of dressing.’
V-Neck Fine Link Jumper £42.50
Fluid Culottes £24 (reduced from £120)
Many of us trust John Lewis – why go anywhere else for a new TV, domestic appliance or furniture? Their service is renowned, they are never knowingly undersold, and just know everything is going to be hassle-free – even if you decide to return an item for a refund. So can the same glowing review be given for their own brand fashion labels? We think so.
More fashion finds and style tips for you here