What do you think the best Fashion Brands for Women Over Forty are?

One of the wonderful things about living in today’s world is that we older women can shop wherever we like. No more wry looks from teenagers as we wander around TopShop or H&M – every age is welcome in every store these days. Plus, of course, a click of a mouse and we literally have a whole world of choice. However, this is not always a good thing as you can be tempted to spend far too much money (either on items you don’t really need or by having to order several sizes to try on at home). So we thought you might find it useful if we highlighted some of the best fashion brands for women over forty…

Essentiel Antwerp

Initially you may think this Belgian brand caters for much younger women, but there are some wonderful pieces, in particular their florals, which are ageless and eminently wearable. MORE INFO

Winser London

Annabel and I went to the preview of their A/W collection earlier this year and we were blown away by the new designs on offer, including this Lauren Rib Poncho that I tried on and their Italian fabric leggings. Winser London clothes are luxurious and they last – I’ve been wearing my Merino wool coat (£179) with pride for years (it’s one of their signature designs). If you spend £250 or more, sign in and use SPECIALTREAT50 at the checkout. Offer expires at midnight on 14 October.


A perennial favourite of ours. You simply can’t beat their tailored trousers, wonderful knitwear and layering tee. You’ll always feel great wearing Me+Em.


The Kettlewell website is a one-off. Why? Because they stock wardrobe essentials in a total of 300 colours. You can, rather handily, shop by a particular colour or by item. See our recent article on why we love this brand.

My much-worn, super useful Kettlewell merino wrap

JD Williams

Their website is massive and it can take a bit of negotiating but look carefully and you’ll discover some excellent value fashion. JD Williams design clothes especially for our age group – by that I mean their clothes fit and flatter the 45+ body. See our latest finds here.


Classically smart clothes and one of the first places I would look if in search of a stand-out winter coat. GO TO WEBSITE

Farleigh coat by Boden


Probably the website that gets me most excited! How many times have you complimented someone on what they are wearing and they say “Thank you. It came from Zara.” Very reasonable prices for such stylish pieces – such as this stunning dress for under £90. Definitely a website worth bookmarking.


This brand designs for real body shapes and proportions and has a refreshing attitude to sizing – instead of numbers, they categorise by using words such as ‘slim’, ‘curvy’ and ‘super curvy’. Annabel and I modelled some of their new collection here


If you want to look glam (and be comfortable at the same time – not often two words that go hand in hand!) then check out designer Katya Wildman. Click here for her website.

… and last but not least, good old M&S

We think things are hotting up at what might be the nation’s favourite store. – particularly in the shoe and knitwear departments. Their jeans are top notch these days too – great fit, great quality, great price. Check out our choices from their new collection here.

Do YOU have a go-to fashion brand that you rate highly? We’d love to know more about what our readers feel makes a brand worth considering, so please don’t hesitate – tell us now by using the Contact form below this post. Thank you. Grace x


  1. I really like some of the dresses and the tops from Whitestuff. Their dresses often have pockets and are great for casual smart. I am only 5ft 2ins but i can often find a good shift dress that will sit just above my knee. I like the way they display their clothes with items that may go well together. I am in my 60s and often find other ladies of my age browsing successfully.

    • Hi Fiona. Thank you so much for your really helpful comments. We often hear from petite readers who have problems finding clothes to fit them, so hopefully they may also have success at Whitestuff. Best wishes, Grace

  2. My favourites are
    Gap, Uniqlo, Cos and Bimba Y Lola.
    M&S have lovely cashmere at the moment and Per Una have a nice Autumn collection. I try to stay loyal to M&S as I like the link to Charity donations via the Sparks card.

    • Hi Pru, thanks for commenting. Agree with your choices – apart from Bimba Y Lola who are unknown to me. But thanks to you I will check them out pronto! Best wishes, Grace

    • Thanks so much for your lovely comment. Annabel and I really enjoy finding all kinds of stylish fashion to share with our readers. Best wishes, Grace

  3. Take a look at Really Wild. Quality British clothing suitable for young to old. It’s classically timeless styling suitable for town and country. They are online and have stores in Marlow and Sloane Square.

    • Hi Gill. Agree with you about Really Wild – we have worked with them in the past and the quality of their clothes is excellent… I wear my RW coat most days in the the winter. Unfortunately I couldn’t mention every brand that we admire – perhaps I should write Best Fashion Brands For Women Over 40 part two! Thanks for commenting. Best wishes, Grace

  4. Really helpful article. I am 63 years old but enjoy wearing unusual and stand out designs. I have shopped from nearly all of the brands you have mentioned but also look out for interesting and quirky clothing that suits my tall frame and boyish haircut. I love Arket which is the more upmarket branch of H&M. Their clothes use wonderful colours and are beautifully made. I have recently bought high waisted, flared jeans. They look amazing with a polo neck or long cardigan. I love Eileen Fisher – expensive but well worth a look. Fenwicks have a a section dedicated to her clothing. Material is excellent and sustainable. I have a few pieces but they are years old and bought in New York before the brand came here. Their trousers are excellent and they truly abide by the capsule way of dressing! Lastly I love the Lavender Clothing Company for basic T-shirts and cashmere. Their long sleeve T-shirts are the best on the market – soft, flattering and comfortable. You can tell I love clothes!! Over the years I have discovered ( as a result of lots of cheap but perversely expensive mistakes) that one quality piece of clothing gives more mileage and more pleasure than a dozen cheap items. I also love the idea of mixing brands and playing dressing up!

    • Hi Elaine. Very much enjoyed reading your comment – you should write a guest post for us sometime! Best wishes, Grace

  5. Hello Ladies. I am 67 years old, going on 40! Only 5 feet tall and size 10. I like White Stuff for their skirts, tunics, summer dresses, knitwear and tops in natural fibres and lovely colours. I also find Landsend great for smart casual, classics, quality and service. They do Petite fit and will hem your trousers to fit.
    Used them for years and years.

  6. I’m 65, size 6-8 bottom and size 10 top. Good fit can be a problem. I’m a big fan of Jigsaw – great quality and fit, though pricey. Arket jeans and simple t’s are a great fit, though unfortunately most of their knitwear is too “boxy” for me. J Crew “Perfect Fit” t’s are excellent.

  7. Cashmere and Cotton have great cashmere, interesting colours and fluid shapes. Toast has fabulous quality fabrics.
    Good High Street staples can be found at Phase Eight and H&M ( which also does amazing homeware )

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